Tuesday, July 26, 2011

Bethenny Frankel to Launch Skinnygirl Skin Care


I refuse to believe that this stuff doesn't bother Crazy Kelly:
Real Housewives of New York's breakout reality star Bethenny Frankel will be expanding her extremely successful Skinnygirl margarita drinks with a Skinnygirl skin care line. Bethenny Frankel is launching Skinnygirl Face & Body Solutions and Skinnygirl Mommy at select Wal-mart stores in November just in time for the holidays.


With her characteristic take-no-prisoners attitude, Frankel is taking the skin care industry to task. According to Hollywood Life, she declared "I don't make false promises....I don't want people to think in three days they'll have no cellulite. That's not going to happen." Frankel has also managed to keep the pricing of her skin care line affordable, with all 30 of the products ranging in price under $15, stating that "$150 eye cream is ridiculous and absurd." Her Skinnygirl skin care product line will include everything from lip glosses to face masks to fragrances that smell like her signature Skinnygirl Margarita and Sangria.


Her straight talking and no-nonsense approach has earned Bethenny more fans than any other reality star who have tried to translate their 15 minutes of fame into lucrative business ventures. The savvy entrepreneur that she is, Bethenny tapped into the low-calorie specialty alcohol drink market which resulted in the sale of the Skinnygirl margarita and sangria to a distributor for a record-breaking $120 million. She has continued to expand her Skinnygirl brand with cookbooks, shapewear, lingerie, and self-help books.


Frankel managed to leave her starring role in Bravo's Real Housewives of New York, and become the star of her own hit spinoff show Bethenny Ever After, which chronicles her juggling of her new husband, new baby, and her career. While Perez Hilton reports that Bethenny is over the reality show business, she does have her eyes set on another television genre that has a gaping hole now that Oprah has left. Bethenny wants her own talk show, and if her past successes are any indicator, her golden touch will surely make this show a hit also.

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